Superbowl LIX!! 🏈🏬

Superbowl weekend was amazing on February 9, 2025, at the Caesars Superdome in New Orleans where I got the chance to hang out with friends and to attend some quality events as a marketer/brand expert…fashion blogger, content creator, tastemaker, influencer.

Live music listening event judge showcase for artist/radio/events promotional ticket company.

Versace Event was a jewelry showcase of the new men’s line w/ live DJ at Saks.

Breitling event was a showcase of exclusive pieces from all 50 NFL teams

also, did some personal shopping around Saks and Canal Place stores with pieces flown in town just for Superbowl event weekend,

ran into a few other tastemakers and artists…Life is good being able to attend one of the largest historic live sporting events in your home state and to be comfortable while moving swiftly and cautiously thru the city!

Always workin, ok Fun!!

Coach Men’s Live Event… 4/4/25

Life has been great amongst minor rollercoasters, but the lesson is we can’t stop moving and grinding..so as you know the last five years I've been working in the LUXURY Retail space different companies…from men’s eyewear to fragrances, which was amazing Dillard’s, Luxottica, Oakley, freelance vending instore for Interparfums and Givenchy and more!

I have been working harder than ever, as we all know after graduating college is not easy. It’s a transition, in fact to land sales jobs really prepares you for the next stages in your career journey…

During this post I went to attend a great Coach men's event with the actual brand rep from Paris who came to showcase and educate us on the business as well as the new upcoming releases from Jimmy Choo, to Montblanc for SS25 as well as FW25! He introduced the new fragrances featuring NBA star Jayson Tatum as the new men's global ambassador, at one of the premier italian steakhouse restaurants in L.A. for a business lunch with fellow vendors and bosses, new influencer campaign kickoff, as well as other new exclusive releases, everything was amazing top tier service!

I am always thankful to be ambassador or gain any access to learn and create content for any events!

life is always a hustle...a constant quest on how to navigate to the next level

and oh boy, be on the lookout for more influencer content...

I'm never stopping, so you shouldn’t!

2020 Update(d).

What I’ve Been Up To……

well, well, well… alot has happened during the Covid-19 pandemic, the year 2020 has been one of the craziest years. Everything has happened it’s like the world just crashed and stopped, with the presidential election and the entire black lives matter movement (all the deaths and inequality happening) around the world. I have been working very hard during my 9-to-5 regular daytime job (still fashion consulting) trying to stay afloat like everyone else around the world, also while trying to maintain normal expenses, continuing to be an influencer.

I did some online shopping, supporting small businesses and black owned brands mainly founded by former college grads #LegacyHistoryPride and WRLDINVSN® to name a few, even received some cool products to review like the Body Bliss watches where you can use my code: driches_0415 or bydriches_15 for 15% off!

Most of the time I have been putting my things on the backburner however, I did go through a rebranding stint where I did a photoshoot with a upcoming young photographer, updated my cards, did a few small consultations for others, lots of exercise, and other things to help advance my career. Just trying to keep busy and stay focused, creating more opportunities. The constant virtual classes, meetings, podcasts, trainings, all very draining but entertaining and informative more than less. During the pandemic in the last nine months, I even started working with a new upcoming music technology company founded by Jason Geter, (so if you guys have any new music please forward it to me for review) as a brand ambassador and A&R. Another opportunity to network and advance my career on a broader level where I can reach out to all my friends and former #hbcu classmates who make music and collective art to help get their voices heard. Even though the pandemic was unusual, it did give us sort of a chance to step back to re-examine our lives and what’s going on in the world around us.

Although it is hard to find a photographer that understands your concepts exactly how you envision them, this July, I managed to find someone (Tyler) a very cool local talent that did a excellent job, but of course I’m going to do a re-shoot as soon as possible….. something more out of my comfort zone!

so with that being said, I promise to give you guys more visuals, clothing, and fashion content thru my IG & Tumblr!

- DeJohn Richardson

Life+(style) Influencer.

Hey, I know I haven’t been as consistent and interactive with you guys as I should….

IN CASE YOU GUYS WERE WONDERING….

About two months ago, I started a new cool job more in my career profession, luxury retail eye-wear sales, and became a top salesman in just a few weeks of our grand re-opening.

now being that we have been in quarantine for about 3 weeks, during this corona crisis, I have had ample time to sit and reflect on things, starting my mini working-out exercises, take more notes, send emails, as well as do more creative research.

Since my college graduation in 2018, I used to just stay in my bubble and not speak on certain things as much. However, seems like life was just moving a little slower in the last 2-3 years, and things became very weird such as all the sudden deaths (like Kobe & Nipsey) in the world, trying to find a better job, continuing to invest all spare money, pay bills, and run a freelance business in the spare time, life became overwhelming but, I was not defeated just had to step back, detach, and take a break from everything.

Re:Start, Re:Focus, and Re:Fresh as many times as needed!!!

Sometimes we become sidetracked by everyday life and situations around us, or we may become unfocused and doubtful of ourselves, We have to tap into our inner-selves, and we have to keep going,

no matter the circumstances......

Pick up the pieces and move along, don’t break or bend for nobody if they can’t trust the process with you!

Grab life by the horns and go harder for yourself, you can achieve anything you want to accomplish,

I am living proof that you can do anything you want! …….. by creating Vision and Purpose!!!!

There’s so many ideas I would like to get out of my head, just have to constantly work smarter.

Constantly trying to take things to the next level and being a trend setter, I created my annual vision board event in December 2019, started hosting interactive parties to help people create their vision boards for 2020, to help bring in the new year with a more productive jump-start!

Today, I officially linked all my social accounts to this website, also I’ve been designing more clothing merchandise, creating more music playlists, working with a few artists by joining an A&R music team. So, with everything being said….my promise to you guys would be to be to more interactive, by blogging more of my life events and experiences cause the world is certainly becoming even more digitized than 2010, my senior year in high school (when I first started entertainment blogging thecreativeconcept.blogspot.com + creativeconcept.tumblr.com) before moving to Atlanta for college, and actually working in the fashion+entertainment industry, now everyone is creating Tik-Tok videos, blogging, Podcast, Radioshows, YouTube celebs, lifestyle curators, DJ’s, etc.

I am happy for all the creativity in the world being that my friends and artist I follow on social media have been doing this for years, (hence Madbury Club, Anwar Carrots, DeeandRicky, Marcus Troy, Flatbush Zumies, Migos, Va$htie, Kenneth Kyrell, ZeusTrappin, Josh Kissi & Street Etiquette team) just to name a few, I would recommend looking up those people on google, and see their journey you will be quite amazed, you may even see pics of them by heading over to my Tumblr archive!

Over quarantine, during this COVID-19 (corona) crisis we are experiencing there has been time to reflect on life by catching up on reading. I decided to visit, as well as face-time a few family members checking on them to make sure they were doing okay before the national stay home lock down and curfews were distributed by the state reps, government, and health care officials. Creating art, Staying inside, spending time with family, and being healthy was always a thing of importance to me!

D.Riche$ Vision Board Workshop!

Make sure to register (RSVP) link included below, for my 1st event in Louisiana, Dec. 15th is the official Vision Board Workshop!

If you have business + personal goals you’re working on for a new year this will be enjoyable!

Tickets: https://www.eventbrite.com/e/vision-board-workshop-tickets-82564587905

#successtips #branding #marketing #networking #smallbusiness

The Glo-Up Package is here!

This new collection of pieces was inspired by a brand re-vamp, pre-fall ‘19 multipurpose pieces

also “Glo-Up” meaning: to overcome any circumstance or situation, to stand out, and achieve whatever goal you are trying to conquer, to inspire greatness!

It is another one of those phrases that we use to come up with to motivate ourselves, seemingly I have been quite busy working like crazy and trying to keep myself focused as possible, also being year #5 for my small business anniversary….so as an ode to all the things in which I have achieved and experienced in the last five years, I decided to come up with a #hashtag that can catch others attention as well as have an outstanding meaning which has come to present The Glo-Up package which includes a tee shirt and custom hoodie with my logo in a glitter, digitized font!

- Sincerly, D.Riche$

Summer Competition with Mahi Leather Company.

until June 29th, MAHI Leather is giving away a personalized leather backpack (worth up to $150) every two weeks, everyone has an option to win, by simply subscribing to the email list with a group of friends or family members for a chance to win!  

To Sign Up: https://mahileather.com/blogs/news/backpack-competition

MAHI backpacks are handmade from premium full grain leather and lined with 100% cotton.  

Fashion Sets! by: DRiche$.

check out instagram.com/driches_04 if you are interested in the up-to-date fashion sets that are normally posted, all items on these sets can be purchased. Contact me for inquiries today!